Author Archives: admin
Planning Your Online Marketing Strategy
Knowing your customer habits is key, but also having insight to where people are generally spending their time online is also critical. Cardinal Path revealed that only 5% of people’s time are spent on search, such as that of Google. … Continue reading
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Canada the Most Engaged Online Country in the World
TORONTO, CANADA, March 1, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in general web usage and … Continue reading
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Top 10 Google Adwords Advice
I attended the Google Engage Master Class in the fall of last year. Here are the top 10 takeaways: Search Engine Marketing is NOT your traditional advertising medium-it lets you target people who are in the process of ACTIVELY looking … Continue reading
e-SelectPlus vs Orbital Gateway vs Internet Secure
Accepting credit card payments online can be a great way to automate the payment process and make it easier and convenient for customers to buy. However, a full financial analysis along with an analysis of payment gateway solutions needs to … Continue reading
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Executing a successful PPC campaign
Step 1: Understanding the difference between Marketing and Sales Many use the terms marketing and sales interchangeably. However, there is vast difference between the two. Clearly, some companies still don’t have a firm grip on this. Especially when they spend … Continue reading
Internet Marketing Conversion Rates
An Internet Marketing study that wrapped up this month last year revealed excellent measurement goals for Internet Marketing campaign management. The study was based on 26 e-commerce sites, that generated 20.8 million visits and 108 million page views over a twelve month period. … Continue reading
10 Golden Rules for Building a Successful Web App
Web applications need to be built from ground up with search and social media in mind. The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo. The ten rules are: Speed Instant Utility Software is Media Less is … Continue reading
10 Tips for Landing Page Copy That Converts
Match your headline and ad Make your Call To Action Clear – Your visitor is not a mind reader, keep the call to action button or sign up form above the fold Write in Second Person – You or Your … Continue reading
Global Search Marketing Report
Search Marketing is still in its infancy both from a technological and market perspective. Currently search marketing comprises roughly only about 7% of the overall global advertising spend. In 2009 this translated to $26 Billion US in search … Continue reading
Great Internet Retail Research by Wharton
Wharton has written two papers on the effect of geography on Internet retail sales. The first paper concludes that off line word of mouth is more effective than online word of mouth. This should clue marketers in how to more … Continue reading